An article about Wright and Lato’s recently launched wedding band website reminded me about a very unique wedding band product that has yet to really catch on. A few years back, this wedding band manufacturer (located in Rahway, New Jersey) designed a group of wedding bands that utilizes both platinum and palladium together. All wedding bands in Wright and Lato’s PGM Collection are created with a palladium base and platinum is used more for accents or additional decoration. Because more palladium is used, the price point is very reasonable. It’s interesting to note that I have yet to see any other wedding band company using this combination to this degree. But who knows? That may have changed or will change in the near future.
I am a HUGE fan of platinum, and I definitely feel that palladium is the better choice over white gold when palladium is not an option. And PGM Collection wedding bands have captured both worlds. It would have been easy for Wright and Lato to just have created these designs in all palladium, but the utilization of platinum can remind consumers of the premium metal’s availability. You can order these wedding bands in all platinum if that’s what you are looking for. It’s such a great option.
Please visit http://www.wrightandlato.com/pgm.php to download the free brochure for PGM Collection wedding bands.
I really believe that this overall concept is pretty amazing. It’s now up to the most forward-thinking retailers to catch on as well. If presented with the correct facts, PGM Collection wedding bands will be a hit.
