Here’s an example of what’s wrong with The Internet. While acting like a curious monkey over at Google Insights, I decided to take a peek at regional search interest for the terms “platinum,” “palladium,” “gold,” “tungsten” and “titanium.” I noticed that the phrase “what is palladium” has grown in popularity.
So what’s a guy to do? I decided to type “what is palladium” in the Google search box to see what pops up. And the first result is for an article about palladium that can be found on WiseGeek.com. The article itself is informative, but then this stopped me dead in my tracks – “While palladium is not the most expensive precious metal, it can be quite costly.”
Ummmmmmmmmm. Okay. Does that mean that like any metal (or even oil), the market price can eventually increase? Or does that mean that the current price of palladium is perceived as being “costly?” What really does that mean? Every time I read it, I can see how ten different people may be able to interpret that sentence ten different ways. And that’s one of the top results for “what is palladium.” As a first time jewelry shopper doing research on this other metal, I could even start thinking that palladium is an expensive metal, so I better stick with gold since I may not be able to afford platinum right now. Or how should “the every-man/every-woman” interpret that phrase?
It’s best to point out that the market price of palladium is currently much less than gold. While many years back palladium was even more expensive than platinum, it is now very affordable and a better choice over white gold if I desire a white metal but need to watch my pennies. However, in no way, shape or form am I saying that palladium is a direct substitute for platinum. I feel that’s like saying that my loaded Honda Civic – while a nice car with all the bells and whistles – is a direct substitute for a top-of-the-line BMW.
Learn more about palladium…
Download a free brochure about choosing the right metal for your wedding band or jewelry…
Palladium is a naturally white metal that is currently very affordable – more so then white gold. And unlike white gold, palladium does not turn yellow over time. If you have not looked into palladium, then you probably should. Palladium is a better choice over white gold if platinum is NOT an option.
Posted by: Palladium wedding bands | 04/15/2010 at 08:58 AM
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Posted by: rolex watches | 05/12/2010 at 03:52 AM
Nice post.I was always confused about both the metals.For a tight budget wedding,Platinum is the best choice which gives as much as grace as gold.Thanks for sharing.
Posted by: vintage rings | 08/14/2010 at 12:56 AM